Bryan: What prompted the extraordinary focus on making your designs sustainable? Inka: Our planet is in bad shape. I think everyone should try to do their part to reduce their impact and we should try to do this in all domains of our lives, like at home and at work. I try to reach sustainability in the materials I use and also in they way I produce my collection Bryan: Have you found any benefit? Does acting ethically pay off? Inka: It's hard at first, because doing this right (sustainably) costs more and it takes more time to figure out if the things I think are sustainable are actually sustainable. I can see the benefits of increasing my local economy and I can see that people feel the difference in my product, so yes, I think it pays off.