Originally Posted in Technorati M arci Zaroff is a pioneer in the sustainable fiber and fashion industry. She was just included in the definitive book ECO-AMAZONS. Marci is finishing up behind the scenes work which will allow the launch of immersing lifestyle boutiques in 2012 and several new brand partnerships that reach all tiers of retail distribution. After seeing the industry grow from 240 million dollars a year in the nineties to almost 6 billion dollars in 2011. Zaroff has a lot to be proud of. But she remains focused, open, and dedicated to the principle that eco-fashion can be great looking, silky soft and good for people and the planet. This is the first article in a series. Bryan Ogden: I understand you coined the term "Eco-Fashion". I was wondering what you were thinking when you came up with that nomenclature. Marci Zaroff: When you look back on my background I had from a very early age embraced the world of health and wellness and ecology an